The market is moving —
with or without Washington.
Sound energy policy got sacked by pirate politics. But tens of millions American households still want lower bills, cleaner energy, and energy independence — and they’re spending to get it..
Rising Consumer Demand
60%
of Americans prefer an all- or mostly-electric home, and 78% support more local solar and wind development.
Electrification-Ready Homes
~55 Million
U.S. homes are positioned for electrification with solar, heat pumps, EV charging, battery backup, and/or efficient appliances.
Financing Gap
<3%
of credit unions and banks offer a verifiable green-lending product. loanTERRA exists because the financial system never built one.